Imperial Brands Decline Slows

The decline in sales volume of products from Imperial Brands has slowed in the second half of the year.

By pushing key brands and freezing prices, Imperial Brands’ sales were only down 2.6% in the second half of the year, as opposed to 5.7% in the first half of the year.

The industry average fall was 4.5%. Over the year to 30th September, with their Gauloises, Winston and other brands, Imperial Brands sold 265.2bn cigarettes and expanded its market in the UK, Germany, Russia and Japan. This equates to operating profits being at £2.27bn.

The weakening sterling boosted Imperial Brands. With almost 90% of Imperial sales abroad, profit from overseas is more valuable when changed into pounds.

With cigarette and tobacco rates gradually declining, e-cigarettes and heated tobacco products appear to be growing exponentially worldwide, and Imperial Brands are trialling their new heated tobacco products next month.

Their rivals Philip Morris International have achieved great success in Japan with their heated tobacco products.

It was revealed last month that tobacco retailers want a limit on tobacco brought into the UK, backing a so-called Hard Brexit to get the job done.

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